Research Into Handbook and Advertising

I like this design as it is very simple and bold. I think that the use of only two colours is very effective. The matte finish on the black contrasts the gloss of the gold. 

The three images above are all examples surrealism in advertising. In the first we see the man in the advertisement holding the light to light up the advert. I like this as it isnt something if usually see. I think they would have had to build off of the advertisement. In the second image we see the stem and leaf of a tomato on the bottom of a ketchup bottle. It suggest that the whole bottle of ketchup is made up completely of tomatoes. In the final image of the three, we can see an advert for tape. It is a very simple image of tape. However the thing that attracts me to the advert is the fact of the the sign appears to be held up by the same tape suggesting that it is very strong.